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As a family enterprise, social activities have a special significance and are an integral part of our corporate culture. In the course of corona year 2021, we continued to recognize our social responsibility and supported many outstanding projects.
The pandemic has created challenges for many people, companies and institutions, including the Dussmann Group. Nevertheless – or rather, as a result – we have continued our social activities and to provide support, because no matter what happens, it is always a priority.
In 2020, we continued to donate the carefully assembled Dussmann book boxes to numer-ous institutions across Germany and Switzerland, often accompanied by monetary donations. We always encourage recipients to make a wish list to help us select the children’s books, audio books and toys for their individual book box. We focus on facilities, which support the nursing and care of sick children in children’s hospital wards and hospices.
Dussmann representatives from different sections of the company presented the book boxes personally to the facilities, because we believe that personal contact is important. In the era of the coronavirus, we maintain the necessary physical distance but our message is heartfelt: We thank these organizations for their outstanding work for children and young adults, for giving support that is even more important during the pandemic.
There are two fixed events in our social activities calendar which could not take place due to corona restrictions: We could not celebrate the winners of the music competition at the high school Carl Philipp Emanuel Bach on the stage at Dussmann das KulturKaufhaus.
And, with a heavy heart, we had to delete the annual social day from our calendar. However, we were able to help our partner institution from the event in 2018, the children’s club “Wilde Rübe” in Berlin-Neukölln, in a different way; when childcare took place exclusively outdoors in the autumn, due to pandemic regulations, we helped by providing appropriate clothing.
Berlin is colorful, Berlin is creative and so is its art and music scene, which is one of the reasons why the city is so exciting. The cultural institutions in the city have been hit very hard by the pandemic; theaters and concert halls remain closed and events have been postponed indefinitely. For many artists, the crisis is existential. In order to help bring cinemas, artistic projects, literature houses and museums in Berlin through, Dussmann das KulturKaufhaus donated the difference generated by the VAT reduction from July 1, 2020 to several organizations in the book, music, film and event sectors.